Car Fuel Efficiency Campaign

driving the change
 
WRFP


How accessible is CO2 information on car manufacturers’ websites?

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London - Consumers searching on car manufacturer websites will struggle to find out how much CO2 their prospective new car will produce and how much it will cost them to run, says a report published today by the Energy Saving Trust, Friends of the Earth Europe and We Are Futureproof.
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The Problem with Polo

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London
- We’re keen for car manufacturers to have CO2 and fuel economy information on their car advertisements. The official VCA Guidance Notes in the UK regarding billboards state that the information is meant to be easy to read from the other side of the street.

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The Future for Car Ads

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London - Our new video shows that people want CO2 info on adverts to be easier to understand.

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What's wrong with billboard car adverts?

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London - Last month, We Are Futureproof’s video production team hit the streets to ask whether members of the public could see the fuel economy and emissions information on a couple of car advert billboards.

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New yougov poll shows colour-coded scale needed on car advertising

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London - Consumers don't understand the current display of CO2 and mpg on car ads. We Are Futureproof is pushing for the introduction of colour-coded labels on car advertisements, similar to those used in showrooms and the energy efficiency labels on white goods.
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