Car Fuel Efficiency Campaign

driving the change
 
campaigning in united kingdom

How accessible is CO2 information on car manufacturers’ websites?

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London - Consumers searching on car manufacturer websites will struggle to find out how much CO2 their prospective new car will produce and how much it will cost them to run, says a report published today by the Energy Saving Trust, Friends of the Earth Europe and We Are Futureproof.
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What's wrong with billboard car adverts?

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London - Last month, We Are Futureproof’s video production team hit the streets to ask whether members of the public could see the fuel economy and emissions information on a couple of car advert billboards.

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The Future for Car Ads

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London - Our new video shows that people want CO2 info on adverts to be easier to understand.

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New Mini ad is in the dog house

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London - We love the BMW Mini. They are zippy, small, safe and sporty. They also emit relatively low amounts of CO2 (usually VED band B or C). Mini’s campaign for its new convertible Cabriolet model features a series of outdoor ads with the strapline ‘Stay open’.

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Fivers for Drivers

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London - Members of We Are Futureproof handed out free money to car drivers at a central London petrol station.

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We Are Futureproof Wins Legal Challenge: Car Billboard Ads to Show Climate Impact

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London - Car adverts on billboards and in magazines will now be emblazoned with the car’s climate impacts, after the Government yesterday agreed to...

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The Problem with Polo

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- We’re keen for car manufacturers to have CO2 and fuel economy information on their car advertisements. The official VCA Guidance Notes in the UK regarding billboards state that the information is meant to be easy to read from the other side of the street.

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New yougov poll shows colour-coded scale needed on car advertising

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London - Consumers don't understand the current display of CO2 and mpg on car ads. We Are Futureproof is pushing for the introduction of colour-coded labels on car advertisements, similar to those used in showrooms and the energy efficiency labels on white goods.
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Scottish vote in higher parking charges for most polluting cars in Edinburgh

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Edinburgh - Recently, local residents responded by more than three to one in favour of an initiative designed to encourage the use of more climate friendly vehicles and discourage gas guzzlers.

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Never mind fuel duty - what we need is fuel-efficient cars

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London - We Are Futureproof is joining the international Mundo Cars campaign to urge MEPs and MPs to come to the aid of struggling motorists by pushing for much more fuel-efficient cars.

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Dinosaur Hunt Leads Team to a Petrified Porsche

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London - Today, campaigners from We Are Futureproof led a dinosaur hunt through Berkeley Square to the Porsche dealership in Mayfair, exposing Porsche as a dinosaur company petrified by a changing climate. Unless Porsche adapts their business model they will become extinct.

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